In Real Life
Beyond The Scene
IRL (In Real Life) is an e-commerce concept created to encourage people to spend less time on screens and more time connecting with family and friends. Its main message is “Less scrolling -> More activities -> More memories.”
The website offers a variety of engaging products such as conversation cards, crochet kits, tie-dye kits and no phone night kits. These products are exclusively designed to make gatherings more enjoyable and encourage people to parcticipate actively.
Not sure what to do? Pick a mood, grab a kit, and let the moment unfold. ✨
🏺 Clay Toy Making — Feeling Playful?
Get your hands messy and bring your imagination to life. Shape, sculpt, and create something completely your own.
🧶 Crochet — Need to Slow Down?
Take a pause from the noise and settle into something calm, mindful, and satisfying. One stitch at a time.
🎨 Tie-Dye & DIY — Feeling Creative?
Experiment with colours, patterns, and ideas. There are no rules—just your imagination and a blank canvas waiting for you.
💫 Beads & Charm Bracelets — Feeling Connected?
Create something meaningful for yourself or someone special. Mix beads, charms, and memories to make a bracelet with a story.
👜 Tote Bag Painting — Want to Express Yourself?
Turn a simple tote into a canvas for your personality. Paint it, personalise it, and carry a little piece of your creativity wherever you go.
Bring It to Life
IRL™ transforms everyday interactions into immersive, creative experiences designed to bring people closer and encourage meaningful connections beyond the digital world. Begin by choosing an activity that resonates with your mood and interests—from engaging card games and personalised friendship bracelets crafted with beads and charms to crochet, expressive tie-dye creations, tote-bag painting, and thoughtfully designed DIY experiences. Each IRL kit is thoughtfully curated with the essential materials and easy-to-follow guidance, allowing you to immerse yourself in the experience without the hassle of gathering supplies.
Once your kit arrives, gather your friends, family, or favourite people, set your phones aside, and give your undivided attention to the moment. Create, experiment, play, and collaborate while discovering new conversations and shared experiences along the way. Whether you are crafting something meaningful, challenging each other through a game, or simply laughing over an unexpected creation, every activity becomes an opportunity to reconnect and be fully present.
IRL™ is not about perfection—it is about participation, creativity, spontaneity, and the memories created along the way. When we step away from our screens, we create space for something far more valuable: real experiences, genuine connections, and unforgettable memories.